Beyond The Headline

Building a Business and a Town, One Dress at a Time

Brandi Temple of Lexington, N.C., took the gift of a sewing machine from her husband and began making dresses just for her daughters.

But when the recession hit home, she turned her little creations into something so much bigger. First she sold on eBay, then on Facebook. And in a year-and-a-half, her company Lolly Wolly Doodle was born, moving from Temple’s garage to a manufacturing center.

It’s now a thriving online children's clothing business and she has $11 million in yearly sales. She just landed on the cover of Inc. Magazine.

Her employees are also her neighbors. The recession had devastated their lives too. And when they heard of Temple’s success – they came knocking for jobs.

“When you lay your head down at night, be able to do that knowing that you did everything that you could,” Temple said.

Watch tonight’s World News With Diane Sawyer as correspondent Rebecca Jarvis visits Temple at Lolly Wolly Doodle headquarters.

View Comments (0)