Magazines love lists--especially when they're on them.
An index ranking the top magazine brands by their "Digital IQ" was released this week by New York-based group L2, which describes itself as a "digital innovation think tank." According to New York University clinical marketing professor Scott Galloway, who developed the rankings system, the study was an attempt to "quantify and rank the digital competence" of 87 magazines, with the hopes of developing some sort of barometer for managers looking to get bigger returns on their digital investments.
To arrive at the "digital IQ," the study took into account the effectiveness of publications' websites, mobile applications, social media presence (Facebook, Twitter and YouTube) and digital marketing efforts (which, for some reason, includes "presence on Tumblr").
Here, according to the think tank, are the top 25, along with their corresponding IQs:
Read More »from Time magazine has the highest ‘digital IQ’ of any magazine, according to ‘think tank’