sassy_april1992Every 30-something female who spent the early-'90s with her eyes glued to the girly-yet-subversive teen pub Sassy has been eager to know what the magazine's founder, Jane Pratt, is planning with a forthcoming editorial launch: her eponymous website has been "coming soon" for some time now. On Wednesday, WWD's Zeke Turner put the launch date for JanePratt.com in the next two months, as well as a venture for teenage girls set for summer.
Pratt, who went on from Sassy to found the now-defunct Jane magazine, has been mostly off the grid since she left the Conde Nast women's title in 2005. This November, interest in Pratt was piqued -- for a potential new generation -- when star 14-year-old fashion blogger Tavi Gevinson revealed that she had a partnership with Pratt to create a "magazine for an audience of wallflowerly teenage girls." Pratt was scouting for talent as of January.
Gevinson, regarding her new media venture, appears to be both wunderkind and wallflower, happy to step back andRead More »from The details on Jane Pratt’s new Sassy-esque ventures