Conan O'Brien--who celebrated the first anniversary of "Conan" earlier this week by officiating a gay marriage on his show--averaged 952,000 total viewers a night during his first year on TBS, according to Nielsen. That's only 41,000 more than George Lopez did in the same timeslot on "Lopez Tonight," the show TBS moved to midnight to make room for "Conan." (In August, TBS canceled "Lopez Tonight.")
O'Brien had significantly more younger viewers than Lopez, drawing 440,000 18-to-34-year-olds compared to 316,000 for "Lopez Tonight." Among 18-to-49-year-olds, "Conan" averaged 680,000 versus 558,000 for Lopez.
The averages for "Conan" are down considerably from the show's premiere, which drew over four million viewers.
But the network (presumably) was able to charge advertisers higher rates for Coco's show. So do the underwhelming numbers for "Conan" even matter for TBS?Read More »from Conan O’Brien drew only slightly more viewers for TBS in first year than George Lopez