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    The Cutline

    Ex-Vogue publisher named CEO of Magic show

    Florio at Spring Fashion Week in New York. (Getty/Joe Corrigan)

    Publishing executives--particularly those in the fashion magazine business--seem to love trade shows. Take Fashion Week, currently underway in New York, which is essentially a trade show--albeit one with better lighting.

    So it makes some sense that on Tuesday, the producers of Magic--the largest trade show for apparel in the United States, also happening this week (in Las Vegas)--named Tom Florio, longtime publisher of Vogue, as its new chief executive.

    Florio--who left Vogue in 2010 after 25 years, and spent 2011 consulting at IMG--was looking to buy his own company. But the 55-year-old told Yahoo News that his desire to "apply the structure of the fashion magazine business" to other parts of the industry aligned with Magic.

    "The parallel is literal," Florio said. "The producers and exhibitors at these shows are like editors and publishers. They know their markets, and their vision is influential to them.

    "I was walking around with Leslie Gallin, vice president of the footwear division here, and I felt like I was with an editor of Vogue," he said.

    Florio, who is charged with leading a new fashion group at Advantstar, which owns Magic, said first up is a crash course in the trade show business. "I formally started yesterday," he said. "I need to spend the next three weeks immersing myself in the business. But I have a vision."

    One of his first initiatives will be to connect trade-show exhibitors with individuals looking to buy from the collections immediately.

    "There's been this acceleration in the last few years," Florio said. "Runway shows are streamed online, and people don't want to wait anymore."

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    6 comments

    • Scotty  •  3 mths ago
      If he's 55, then I'm 14.............:)
    • edward  •  3 mths ago
      this dude scares me. i am not taking my kids to see any show he puts on. i bet he hires jerry sandusky.
      • jrc 3 mths ago
        Gotta agree with you. Does look a little strange.
    • Ronnie  •  Port Clinton, Ohio  •  3 mths ago
      Great hair, scary stare
    • Four0  •  3 mths ago
      It's Advanstar, not Advantstar.
    • King  •  Tempe, Arizona  •  3 mths ago
      WWWaffluentloveCOM

      friendship often ends in love, but love, in friendship—never.——
    • Joy Bear  •  Macedonia, Ohio  •  3 mths ago
      OMG this was so news worthy .
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