FIRST CUTS: ‘Simpsons’ will stop picking on Fox News; Branson vs. Murdoch

Welcome to First Cuts, a daily roundup of headlines that should be on your morning media menu:

• The edit team behind Richard Branson's new iPad magazine is already taking shots at Rupert Murdoch. (Capital New York)

• The second recent Fox News jab on "The Simpsons" was directed at Bill O'Reilly. (New York Times/Arts Beat)

• But its producers say they will stop picking on the "fair and balanced" network -- for now. (The Wrap)

• Mediaite has the details on Dr. Drew's new HLN show. (Mediaite)

• Edmund Lee is nostalgic for the old, ad-less web. (AdAge)

• News Corp. says it's investigating options in the possible sale of MySpace. (Wall Street Journal)