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Time magazine apologizes for putting non-Latino on ‘Yo Decido’ cover

By Dylan Stableford | The Cutline – Fri, Feb 24, 2012

Click to enlarge. (Time)

Time magazine's March 5 issue, hitting newsstands Friday, carries the coverline: "Yo Decido. Why Latinos will pick the next President."

"For the first time in our history, we have a Spanish sentence as our cover line," Rick Stengel wrote in his editor's note.

The cover, illustrating Michael Scherer's story about how Latino voters in Arizona could impact the 2012 presidential election, features the faces of 20 people readers would assume are Latinos.

But at least one of them is not. Michael Schennum, who appears on the cover photo in the top row, half hidden by the letter "M" in Time's iconic logo, says he is half-White, half-Chinese--and definitely not Latino.

Schennum, a staff photographer at the Arizona Republic, was one of more than 150 "Latino" voters photographed by Time photographer Marco Grob in Phoenix earlier this month. But according to Schennum, neither Grob nor Time ever told him the subject of the shoot.

"They never told me what it was for or [asked] if I was Latino," Schenum wrote in his Facebook page, according to his friend Michelle Woo, a blogger for OC Weekly.

The magazine says it's sorry for the mix-up.

"Over the course of three days we photographed 151 people for the current cover," a Time spokeswoman said in a statement to Yahoo News. "We took steps to ensure that everyone self-identified as Latino, that they are registered voters and that they would be willing to answer our questions. If there was a misunderstanding with one of our subjects, we apologize."

Schennum is not featured in the Grob's portraits published on Time.com.

"The terms 'Latino' and 'Latina' have a vast identity of their own," said Grob, who shot Time's "Beyond 9/11: Portraits of Resilience," and was quoted in Time.com's photo essay. "So for the duration of this project we strove to break some of those stereotypes."

As far as Schennum is concerned, they've been broken.

It's worth noting that other Latino voters photographed by Time had a positive experience. Vicente Filerio and Alexis Trujillo, students at Arizona State Univ., said they weren't told they'd be on the cover of the magazine, but volunteered anyway.

"I need to speak for those who can't," Filero told ASU's Downtown Devil.

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2,263 comments

PM • New York, New York • 3 mths ago
Which defines "rag" better - "Time" or "Newsweek"?
- Mr Chopstickninja 3 mths ago
  "Rush Limbaugh newsletter"...LoL
- Robert 3 mths ago
  PM...that is an insult to rags everywhere.
- Jim 3 mths ago
  Time or Newsweek....it's a toss up!
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Reply
Joe • 3 mths ago
They should apologize for more race baiting in general. The American voters of every race will decide the next election.
- Philip 3 mths ago
  sure, you are absolutely correct. But in there defense- they have made a lot of money, (a really obscene amount of money), by pitting one race against another. It has become a cottage industry with these fools. Yahoo is no better but Time is the pimp daddy of the hate industry.
- Wally 3 mths ago
  Yes, Papua New Guinean-Americans will decide the next election too, because I'm sure there's at least ONE of them here, and one that will vote.
  
  Its about what groups make the biggest impact. Since every major candidate specifically courts major and "powerful" minorities and those minorities specifically pressure the candidates, ask THEM to stop making race an issue, and the magazines will follow. You're both trying to blame the symptoms.
- Esteban 3 mths ago
  No, Obama will lose the white Christian vote and get the black and Jewish votes... what Time is suggesting is that the Latino/a vote is in play. That's a joke - because 80% of non-CIA-MiamiMafia-Cuban Latino/as will vote for Obama. Next week, they'll say that the Catholic vote will decide it...
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GB • 3 mths ago
And here I thought All Americans would choose the next president. Wow color me stupid. Who knew we were all divided into little easily controlled groups.
- Donzi 3 mths ago
  White people need to be paying attention and stay white!
- Milton 3 mths ago
  I'm hispanic. I agree with you. I think the media is a major player in trying to cause friction and division among us Americans. Remember, that is how magazines make money by sometimes causing issues that don't exist.
- dynero 3 mths ago
  To me it's just like saying swing states will pick the president.
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Vyper • Dallas, Texas • 3 mths ago
That's funny.... I thought it was AMERICANS who voted and decided who was the next president. Oh, wait - I forgot: everyone is so busy trying to be hyphenated americans that they are all forgetting about the "American" part.

It seems to me that as long as there are "voting groups" - hispanics, blacks, gays, straights, women, men, etc. that we are going to keep circling the drain and eventually take the big plunge. When people start thinking like Americans - like we're all in this together and we're all going to sink or swim, and not just voting with your particular little group's interests at heart, all others be damned - then and only then will we regain the greatness we once had and are fast throwing away on the altars of political correctness, "inclusiveness" and "tolerance". Political Correctness is nothing more than painting things to look like something other than what they are, "inclusiveness" is a code word for "my group gets included - yours might not" and "tolerance" means "you have to tolerate me, but I don't have to tolerate YOU". It's time to stop being perpetually offended, stop worrying about those who will always be offended no matter what, and start being grownups.
- Elzorro 3 mths ago
  See vyper, you are a clear example of ignorance, all those in the front of the magazine are "americans" believe or not, even thoug they are not white. They are americans and not "voting groups"
- right on 3 mths ago
  But your still right vyper we have to stand together.
- A Yahoo! User 3 mths ago
  Who wants to vote for stalin and castro :D?
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cass • 3 mths ago
You know, no one would have noticed or cared if the man wasn't a latino if they all shut up about it.
Besides, there are plenty of asians in america as well, so they also have to decide who will be the new president.
- Methusaleh Bible 2 mths ago
  Too many Asians, actually. Washington State is now 90% Asians, or dang near. Gov Gregpig gave Washington State to China so they'd buy Washington State apples. Best trade since the fur traders got Manhattan for some beads!
- TeamAmerica 2 mths ago
  Boo hoo hoo, Methuselah. Somebody throw this loser some change.
DARKSKY • Lubbock, Texas • 3 mths ago
HA HA HA...Political Correctness at the extreme. And to apologize!
andrew • 3 mths ago
The new American rule: If the person is white do not apologize, If the person is Non-White
apologize and offer settlement for damages.
r • 3 mths ago
Yet still NO apology for the biased crap reporting that TIME is famous for.....
Rampant One • 3 mths ago
Time magazine, Still good enough to line my catbox with, and quite appropriate. WHO GIVES A FK???
Glenn K • Dallas, Texas • 3 mths ago
so...maybe i should sue for discrimination...my race is not represented.....
your daddy • St Louis, Missouri • 3 mths ago
"Time" magazine, really who reads this rag anymore?
HalfMarathonDon • 3 mths ago
did their apology include the line.... hey, they all look the same to me
Dean • 3 mths ago
Time Magazine's time came and went long ago. This magazine is irrelevant. That said, it's still doing its best to shill for the President.
CLT • 3 mths ago
why do liberals always have to seperate people by race and color?
Neotroll2k11 • Mt Hamilton, California • 3 mths ago
stop reading this magazine. not a news magazine just a pandering crapfest
Face Plate • 3 mths ago
Liberals are like border collies -- always trying to herd the sheep into their respective pastures. And that's pretty much their only job. They're very, very good at it too. They're so good at it that they rarely stop to realize that human beings don't need to be herded into special areas by a keeper.
1America • 3 mths ago
Are we really that picky about segregating people? Does it diminish the point?
Shaun • Charlotte, North Carolina • 3 mths ago
If there were a magazine that were intentionally all white it would be heralded as racist. The double standard in America is sickening. We can't offend a part of the population that is largely here illegally, but we can walk all over taxpaying America.
time • 3 mths ago
I'm white and I'm offended that time thinks they have to say their sorry .I think it's time white people reclaim their dignity .The day of hanging our heads down over things done & gone many years ago are long since over. And they are not forgotten but they are past .This is a brand new day .If the people of any ethnic group want to ever have equality then all this living in the past will have to go away and desolved to a memory .We the people must strive not to repeat the past but we none of us can afford to be marred down in the mud of history.White people are as good as any race of people and should hold our heads up high and our shoulders back. WE have to march forward or be left behind .ENOUGH you can't talk out of both sides of your mouths any more We the white people of AMERICA are through listening to you.Stand up WHITE people and reclaim your dignity.We've all said were sorry for the past and we the WHITE people have tried to make it up but as every one knows their will never be enough .Because it's the popular thing to do kick the WHITE people .Well were getting very tired of being kicked .If you want to kick a dog buy one .But WHITE people are not dogs .Not any more than any one else. I"M WHITE and I"M PROUD to be WHITE. And I"M not hanging my head down any more .I"M NOT RACIST but I"M tired of all you people calling us racist on every corner when in fact you are the RACIST. Stop being stupid And start living in the present not the past it is gone for ever . and the paying for it is gone to . THANK YOU have a nice day
angelique v • New York, New York • 3 mths ago
This is stupid..why must we apologize for everything in this country now!!! Really insane..!!! Signed half Latino..

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