(Twitter.com)
Twitter announced on Wednesday that it has eliminated all text, bubbled typefaces and the lowercase "t" versions of the company's logos, unveiling a simplified silhouette of "Larry," the bird (inspired by NBA Hall-of-Famer Larry Bird) that has long served as its symbol.
"From now on, this bird will be the universally recognizable symbol of Twitter," Doug Bowman, Twitter's creative director, wrote in a post on the company's blog. "Twitter is the bird, the bird is Twitter."
Bowman continued:
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles--similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.
The six-year-old social messaging company also released a set of new guidelines governing the logo's use:
Do:
- Use our official, unmodified Twitter bird to represent our brand.
- Make sure the bird faces right.
- Allow for at least 150% buffer space around the bird.
Don't:
- Use speech bubbles or words around the bird.
- Rotate or change the direction of the bird.
- Animate the bird.
- Duplicate the bird.
- Change the color of the bird.
- Use any other marks or logos to represent our brand.