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Twitter changes logo to a simplified bird

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(Twitter.com)

Twitter announced on Wednesday that it has eliminated all text, bubbled typefaces and the lowercase "t" versions of the company's logos, unveiling a simplified silhouette of "Larry," the bird (inspired by NBA Hall-of-Famer Larry Bird) that has long served as its symbol.

"From now on, this bird will be the universally recognizable symbol of Twitter," Doug Bowman, Twitter's creative director, wrote in a post on the company's blog. "Twitter is the bird, the bird is Twitter."

Bowman continued:

Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles--similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.

The six-year-old social messaging company also released a set of new guidelines governing the logo's use:

Do:

  • Use our official, unmodified Twitter bird to represent our brand.
  • Make sure the bird faces right.
  • Allow for at least 150% buffer space around the bird.

Don't:

  • Use speech bubbles or words around the bird.
  • Rotate or change the direction of the bird.
  • Animate the bird.
  • Duplicate the bird.
  • Change the color of the bird.
  • Use any other marks or logos to represent our brand.
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