Twitter announced on Wednesday that it has eliminated all text, bubbled typefaces and the lowercase "t" versions of the company's logos, unveiling a simplified silhouette of "Larry," the bird (inspired by NBA Hall-of-Famer Larry Bird) that has long served as its symbol.
"From now on, this bird will be the universally recognizable symbol of Twitter," Doug Bowman, Twitter's creative director, wrote in a post on the company's blog. "Twitter is the bird, the bird is Twitter."
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles--similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.
The six-year-old social messaging company also released a set of new guidelines governing the logo's use:
- Use our official, unmodified Twitter bird to represent our brand.
- Make sure the bird faces right.
- Allow for at least 150% buffer space around the bird.
- Use speech bubbles or words around the bird.
- Rotate or change the direction of the bird.
- Animate the bird.
- Duplicate the bird.
- Change the color of the bird.
- Use any other marks or logos to represent our brand.