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    Why Bloomberg Businessweek killed ‘bloody’ Mitt Romney cover

    Battered (Bloomberg BusinessWeek)

    Bloomberg Businessweek produced a cover featuring a photo illustration of bloodied, battered Mitt Romney for a story in its Jan. 13 issue, but chose not to run it.

    "Each week we design a few cover possibilities for the upcoming issue," Bloomberg Businessweek editor Josh Tyrangiel said in a statement after the cover--first spotted by Capital New York's Azi Paybarah--began to make the rounds on Tumblr and Twitter. "We see where the news is going and make a final decision about the image on Wednesday afternoon."

    The decision for the magazine was between a bloody Romney and a non-bloody Steve Ballmer, the Microsoft chief executive who was also profiled in the same issue.

    "In the end, we went with Ballmer since the Romney story seemed to have already hit its peak," Tyrangiel added. "A lot of times these decisions are about all of us putting our finger in the air and trying to figure out which way the zeitgeist is blowing."

    The zeitgeist was apparently blowing in the right direction for New York magazine, which published a cover this week featuring bruised and beaten versions of Romney, Newt Gingrich and Barack Obama. The coverline: "Bloodiest Campaign Ever."

    [H/T: Azi Paybarah via Buzzfeed]

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    • Michael A  •  East Weymouth, Massachusetts  •  2 mths ago
      I liked Romney as Governor of Massachusetts and I would love for him to be President of the United States, he is a sensible Conservative who had to stand up to a 90% Democrat Legislature in Mass as well as combat a Senate President whose Brother was #1 on the FBI's most wanted list before Osama knocked him off. He balanced the budget and left a 2 billion dollar raining day fund which our current Governor Patrick as squandered away!!!
    • Mike  •  2 mths ago
      Bloomberg Businessweek is disgusting!!!
    • harp  •  2 mths ago
      A left wing magazine from a left wing billionaire, what did you expect?
    • Monk  •  2 mths ago
      Ignorant and tasteless...
    • adarc  •  2 mths ago
      I'm not a Mitt Romney fan by any stretch of the imagination, but this was just in very poor taste.
    • A. O  •  Chicago, Illinois  •  2 mths ago
      Is it because Mitt Romney is an ordained Bishop of the Mormon Church?
    • J P  •  2 mths ago
      Romney is a handsome man. This is just the left trying to take him down any way possible, even with a ridiculous cover like this.
    • J P  •  2 mths ago
      The sad thing is alot of people wouldn't know it was photoshopped. You want little kids seeing pictures like this on magazines at their local gorcery store? Disgusting and disrespectful, regardless of your political beliefs.
    • J P  •  2 mths ago
      What in the hell is wrong with these publishers?!
    • J P  •  2 mths ago
      Wow. Nothing surprises me anymore.
    • J P  •  2 mths ago
      Why is this kind of a cover necessary????
    • Sedona  •  Las Vegas, Nevada  •  2 mths ago
      Bloomberg "killed" it? Then why is it published? When will the media behave like professionals and stop promoting images like this. Must everything be so sensationalized that the real issues are lost? It is disgusting. I read political "news" less and less now and I turn off the channels that can't tell a story accurately.
      • P 2 mths ago
        If it's not sensational, the people might wise up and stop paying attention. That would hurt advertising dollars.
    • Fritz the cat  •  2 mths ago
      If it was Time Magazine they would have gone ahead with it like they did with Condi Rice and her photo shopped eyes. What a coincidence that these photoshopped pictures always make Republicans look bad.
    • Gato  •  2 mths ago
      Absolute propaganda. The idea is for everyone to see the cover and be repulsed by the bloody figure of Romney. Similar to the Nazi propaganda portraying Jews with distorted imagery. It's so utterly obvious and a new low for Obama propagandists.
    • Christopher  •  2 mths ago
      Liberal cumquat thrash.....
    • Bishop Lenbrennan  •  New York, New York  •  2 mths ago
      They should have went with the "Home Alone" open mouth and hands on face look!
    • Carole  •  Prescott, Arizona  •  2 mths ago
      #$%$ magazine. They keep sending to me and I didn't subscribe. It gets trash canned immediately. What kind of media would run a picture of Romney like that? Oh, the liberal media, of course!
      • Carole 2 mths ago
        Interesting regarding my post. I did not use foul language in describing the magazine. I called it a #$%$ magazine and I guess the powers that be decided it was not appropriate. I think it is.
    • A Yahoo! User  •  New York, New York  •  2 mths ago
      as much as I disliked romney this picture has nothing nice to it, promoted violence, maybe they want to show us how he will wind up when Obama finished with him on November elections, little humor, is nothing serious.
    • Ozama  •  Washington, District of Columbia  •  2 mths ago
      just goes to show how evil democrats are. bla bla bla.
    • wilson  •  Cicero, Illinois  •  2 mths ago
      this is what bain capitol does to some of thier takeovers how they look after romney and his cohorts are finished----no piety none....
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