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    Driven

    • Woman Cooks up Cosmetics Powerhouse in Kitchen

      By Aaron Task | Driven – Thu, May 3, 2012

      Lisa Price's story is well known. The founder of Carol's Daughter beauty products has been featured on The Oprah Winfrey Show, Tyra Banks and is a regular presence on HSN. Her business partners include entertainment giants like Jay-Z, Will Smith and Jada Pinkett Smith.  Last year, Carol's Daughter launched a fragrance, My Life, with R&B singer Mary J.Blige: It sold more than 60,000 bottles in less than six hours on HSN.

      Starting with Lisa's original moisturizer, Carol's Daughter has grown into a full beauty line of over 300 products, which are sold in the company's nine retail stores, as well as Dillard's, Macy's and Sephora, among other premium retailers.  Price has even written a book about her exploits: Success Never Smelled So Sweet and has been compared with Madam C.J. Walker, the first African-American millionaire entrepreneur.

      [Driven Episode:  Millionaire Mom Creates .COM sensation in dorm room]

      Lisa Price's heady accomplishments are a testament to her drive, determination and

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    • Millionaire Mom Creates .COM Sensation in Dorm Room

      By Jessica Ashford | Driven – Fri, Apr 27, 2012

      Genevieve Thiers is the quintessential example of today's new- aged "mompreneur." Faced with the recurring question all college students confront "what will I do with my life?" Genevieve has now provided her own answer. As the founder ofSittercity.com, America's first and largest network to connect parents with sitters. Genevieve had humble beginnings in the her Boston College dorm room.

      [Driven Episode:  Multi-Million dollar business started with less than 100 dollars]

      In 2001, the Sittercity.com "empire" was launched in Genevieve's breakthrough moment watching a soon-to-be mother struggle up 200 steps posting flyers to find a babysitter at her college campus. Genevieve recalls thinking "Gosh, this should be so much easier. Why can't someone just put all the caregivers in the country or the city together in one place?" And, that is exactly what Genevieve went on to do. Today, Sittercity.com has over a million registered caregivers, makes a parent/sitter match every 3 minutes, and is

      Read More »

    • Millionaire Mom Creates .COM Sensation in Dorm Room

      By Jessica Ashford | Driven – Thu, Apr 26, 2012

      Genevieve Thiers is the quintessential example of today's new- aged "mompreneur." Faced with the recurring question all college students confront "what will I do with my life?" Genevieve has now provided her own answer. As the founder of Sittercity.com, America's first and largest network to connect parents with sitters. Genevieve had humble beginnings in the her Boston College dorm room.

      [Driven Episode:  Multi-Million dollar business started with less than 100 dollars]

      In 2001, the Sittercity.com "empire" was launched in Genevieve's breakthrough moment watching a soon-to-be mother struggle up 200 steps posting flyers to find a babysitter at her college campus. Genevieve recalls thinking "Gosh, this should be so much easier. Why can't someone just put all the caregivers in the country or the city together in one place?" And, that is exactly what Genevieve went on to do. Today, Sittercity.com has over a million registered caregivers, makes a parent/sitter match every 3 minutes, and is

      Read More »

    • Multi-million Dollar Business Started with less than a Hundred Dollars

      By Aaron Task | Driven – Thu, Apr 19, 2012

      Jera and Brad Deal of Peoria, Illinois really put the "accident" in "accidental entrepreneurs." After successful careers in business — he in management and she in marketing — it's not surprising that Jera and Brad would eventually go into business for themselves. But how they did it is one of those amazing "only in America" stories with a side of good-old fashioned hard work and perseverance.

      The Deals are the owners of Sticks and Stones, a multi-million dollar company that makes, framed keepsakes created from photos of letters, which are sold on-line, in catalogs, and in about 40 select boutique retailers. What makes the Sticks and Stones products different is the pictures are of letters found in nature (Sticks) and architecture
      (Stones).

      [Driven Episode: Arden's Garden: Atlanta juice maker takes on National brands and wins.]

      But what's really unique about the business is it began as a game the Deals would play with their young daughters. "It started as a fun family hobby to help

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    • Arden’s Garden: Atlanta juice maker takes on national brands and wins

      By Aaron Task | Driven – Thu, Apr 12, 2012

      By:  Aaron Task

      Across the country, Americans are trying to eat better and live a healthier lifestyle. With everything from a quick fresh juice pick-me-up to a 21-day "cleanse" program, Arden's Garden is a must-stop for the health-conscious in Atlanta.

      Arden's Garden is a family-owned business, but this is no ordinary family. The company was founded by exercise pioneer Arden Zinn, who had over 2-dozen exercise studios in Atlanta in the 1970s and 1980s and was a correspondent on CNN in the network's early days. Tiny, but powerful, Zinn was also an exercise coach for the Atlanta Falcons, long before the days when NFL players were doing yoga -- or anything other than lifting weights.

      [Driven Episode: Dog Training Secrets of the Military and Police:  Iraq Veteran's Amazing Job]

      Unfortunately, the business hit hard times and Zinn decided to focus on what people were putting in their bodies. For years, she had coveted a high-end Norwalk juicer but could never afford it or justify the

      Read More »

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    ABOUT DRIVEN

    We travel across the country to find the “must meet” small business owners and job creators in America. They share with us their inspiring stories, telling us how they overcame obstacles to translate their dreams and passions into a successful company. If you want inside information from the “front lines” about how to meet the challenges of this tough economy, you won’t want to miss… Driven.