Hip-Hop Media Training (NEW)

Is Rick Ross Really Sorry For Date Rape Lyric, Or Is He Just Trying To Keep His Reebok Endorsement?

Hip-Hop Media Training

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(Slaven Vlastic, Getty Images)

Few seem to be buying Rick Ross’s apology for rhyming about slipping a molly in a woman’s drink and having sex with her.

The Miami rapper has made two public apologies in the last week for the rhyme featured on Rocko’s mixtape song “U.O.E.N.O.”

Protestors of the song staged a demonstration in New York Thursday. According to a spokesperson for the woman’s group, UltraVilolet, more than 100 people gathered in front of a flagship Reebok store to complain about the athletic company’s endorsement of the hip-hop artist.

UltraViolet reportedly delivered to Reebok 72,000 signatures from supporters who demand that the rap artist be fired from his position as spokesperson.

[Related: Rick Ross Says ‘U.O.E.N.O.’ Lyrics Misinterpreted For Date Rape]

“It’s time for Reebok to stop using their brand as a platform to promote rape and the idea that rape is not just okay, but cool,” said Nita Chaudhary, co-founder of UltraViolet. “Contrary to Ross’s claims, there was no misinterpretation here: Slipping a woman a drug and ‘enjoying that’ is rape, plain and simple.”

Ross maintains that his lyrics have been misunderstood. Last week he told New Orlean’s Q93.3, “It was a misunderstanding with a lyric, a misinterpretation where the term rape wasn’t used.” He added that he did not condone rape. “We don’t condone rape and I’m not with that,” he said.

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He maintained his position Thursday in two Twitter posts. “I don’t condone rape.Apologies for the #lyric interpreted as rape," he wrote.

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(Alexander Tamargo, Getty Images)

In a separate tweet, he attempted to make amends with the shoe manufacturer. “Apologies to my many business partners,who would never promote violence against women. @ReebokClassics @ultraviolet" he added.

Many Twitter users have replied to his tweets, calling him insincere.

“Damage control,” wrote user Wells P. Stop Imperialism! Wrote, “Ross only apologized because he was going to [be] losing sponsors.”

Cess Loser received the apology as a sign of humility. “I Personally Believe Any Apologizing Especially Publicly Is Commendable,” Cess Loser wrote. “Many People Have Trouble Admitting They’re Wrong.”

Yahoo! Music's requests for comment from Reebok and Island Def Jam, Rick Ross's record label, were not immediately answered.

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