It's a surefire way to turn a few heads: neon streaks cascading down shoulders, bright pinks, blues and greens. It certainly isn't your mother's night-on-the-town style, but it's a trend teenagers and celebs have been taking to.
It's hair chalk.
From Christina Aguilera's ever-changing hairdos on "The Voice" to the million-plus view videos on YouTube teaching girls how to DIY chalk their hair, feathers are out and chalk is clearly in.
We met up with Jessica Swanson, a hairstylist in New York. "Hair chalk has been around for about a year and a half now, but it's been a huge trend this summer." And why not? It's simple. Style hair, add chalk, then spray with hairspray. Done.