lombardi trophyThis coming Sunday, the Green Bay Packers and Pittsburgh Steelers will take the field in Super Bowl XLV, a sporting spectacle of the grandest scale -- and one that just gets bigger and bigger each year. It's also a huge day for American commerce, with people flocking to bars, purchasing NFL merchandise, and throwing parties where they down copious amounts of food, soft drinks and booze. But few single industries benefit as much as betting operations -- or, as they're known in their Vegas and offshore habitats, sportsbooks.
According to recently released figures, Las Vegas sportsbooks have raked in cash nine out of the past 10 Super Bowls. The forces behind the Super Sunday gaming explosion aren't hard to single out: There's the NFL's enormous popularity and there's the boom in online gambling via offshore internet sportsbooks like Bodog.com and SportsBook.com. Taken together, these trends all but guarantee that bookmakers will be big winners this Sunday.Read More »from Will America lose its shirt gambling on the Super Bowl this weekend?