Everyone's focused on jobs right now. But is the whole idea of a job passé?
Not to most people--especially those who don't have one. But "media theorist" Douglas Rushkoff thinks so. In this interview with the Wall Street Journal, he sets out his vision of what sounds like an economy based on subsistence production and small-scale trade.
Rushkoff takes Lansing, Mich., which has been hit hard by the closing of a G.M. plant, as an example:
The way Obama looks at Lansing, Michigan, is he thinks: How am I going to get a bank to lend money to a corporation to build a plant in Lansing to employ people? Now the way I would look at it how do we help Lansing is: How do we teach the people there the basic truth that if they have needs and they have skills, then they have the basis for pretty much 80 percent, 90 percent of their economic activity? The only thing Lansing can't provide for itself is, you know, i-Phones and things that you need to get from the global economy. But there are plenty of
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