As the editor-in-chief of Teen Vogue since the magazine’s inception 10 years ago, Amy Astley has a guiding mantra when it comes to interacting with her readers.
“It’s a big mistake to underestimate today’s teenagers, as I think adults often do,” she said. “The truth is that kids have access to all the information out there. You really have to up your game.”
And that has been the challenge for Teen Vogue, which was launched in the era before Facebook, Twitter and Instagram. Now every teenager has quick access to all the latest looks and celebrity fashion via social media and a smartphone.
“We try to be leaders instead of followers,” said Astley. “We have our own point of view on fashion, which comes from the people we work with, who are artists. We put our own spin on fashion for our teen reader and inspire her, lead her with something different from everyday life.”
That may explain why Teen Vogue – a print publication with an additional digital presence – has outlasted most teenRead More »from Teen Vogue’s Amy Astley: Summer Fashion, Celeb Role Models and Best Advice for Teens