Taco Bell CEO Greg Creed, 54, has overseen the fast food chain in one of its most explosive periods of growth ever. Since he became CEO in early 2011, the company introduced the wildly popular Doritos Locos Tacos in 2012, debuted a Cool Ranch version last month, and now sells about one million Doritos Locos Tacos every day.
Next from Taco Bell’s test kitchens is the spicy Doritos Flamas taco, based on Frito Lay’s chili-lime flavored Doritos, which is Creed’s personal “favorite.” He expects to launch this newest menu item in the second half of this year.
“It’s an amazing product. It’s spicy but it has a lime aftertaste,” Creed said. “You bite into it…You feel this real spiciness, and then the Frito Lay people are so magical with their seasoning, you get this lovely lime spiciness that sort of cools your mouth.”
Creed explained how one taco, the Doritos Locos Taco, helped create 15,000 jobs for the Yum! Brands subsidiary. Taco Bell says it has 150,000 team members in its restaurantsRead More »from Surprising Story Behind the Doritos Locos Taco