If only Mitt Romney had had a few thousand more Twitter followers and Facebook friends.
So say Bret Jacobson and Ian Spencer, millennial techies and co-founders of the conservative digital strategy group Red Edge. The high-tech entrepreneurs believe the failed GOP presidential nominee could have defeated President Obama simply with a better showing on social media.
"If you had run a really competent, really aggressive digital campaign, you probably could have won an Electoral College vote,” says Jacobson of the 2012 election. “The difference is roughly 450,000 in a couple swing states and you could more than make up for that difference.”
Bold claims from a dynamic duo now leading the charge for a Republican Party reboot. Jacobson and Spencer say they are convinced that despite previous failed attempts, the party can surpass Democrats' social media machine by the 2016 presidential race.
The Obama campaign was "incredibly good at empowering people to receive and shareRead More »from Can computer geeks save the GOP? Meet the guys trying to give the party a digital edge