We've talked before on this show about the different ways President Obama and the White House are using digital technology and social media to interact with the public. Macon Phillips, the White House director of digital strategy, leads the team that is changing the way the whitehouse.gov website works, attempting to make the White House more accessible to the public. This week, the White House launches a new mobile app, targeting the increasing number of people plugged into iPads, Androids, and other mobile devices.
"We have to constantly think about where people are getting information, how they're doing it these days. And obviously one of the things that people are doing is getting on their phone," says Phillips. "Since 2010 we've seen the portion of our traffic to the whitehouse.gov website triple from 5% to 15%." The new app connects users to White House blogs, photos and live streaming events.
One other way the Obama White House has tried to use technology in newRead More »from Want to get Obama’s attention? Here’s how