President Obama made a famous fumble earlier this year when he compared ISIS to a JV team. But he is hardly the first politician to learn the power and perils that come with using analogies.
Analogies have been used to both sell and plunder ideas through the ages, as former presidential speechwriter John Pollack details in his new book, “Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas.”
“It's easy to throw off a quick analogy and not think it through and people are so busy that one comes to mind, you say it, and then the horse has left the barn, so to speak,” Pollack told “Top Line” during a recent interview.
In his book, Pollack preaches about how to properly use analogies and advises analogy users to beware.
An analogy that fails to set the proper tone can do more harm than good, as was the case with President Obama’s “JV Team ISIS” analogy.
“The point he was trying to make is that that group wasn't perceived to be a serious threatRead More »from ISIS is the JV team and other risky analogies by politicians