The Fine Print
It was too little, too late.
Washington Post correspondent Dan Balz, whose new book Collision 2012 provides in-depth reporting and analysis of the last presidential election, says the Romney campaign’s failure to humanize Mitt Romney was an important factor in sealing the candidate’s loss.
Balz tells “The Fine Print” that the more he reported on the campaign, the more “baffled” he became by the Romney team’s “inability to humanize Mitt Romney throughout the entire campaign.”
Balz recalls that it wasn’t until the last night of the Republican National Convention that the campaign revealed the more human side of Romney, when members of his church told a story about Romney helping their son, who had died of cancer.
“Mitt Romney became his friend, helped him write a will,” Balz recalls. “This was as poignant and human a testimony as we ever saw.”
But even after that testimonial, Balz says, “the campaign never did anything with it. They never put it in an ad. They didn't takeRead More »from Relating to Mitt Romney: An insider’s look at how the GOP lost the 2012 election