Simon Cowell has taken his search for the next, um, Melanie Amaro or Tate Stevens to the Interweb...
The contest will run for an entire year, with different talent categories (and new prizes) rolling out every two weeks. (Or, as Syco's oh-so-British press release says, "every fortnight.") There will also be a grand prize awarded at the end of the year.
Is the launch of "The You Generation" a sign of the times—Simon's attempt to acknowledge that TV talent shows may soon go the way of the other ancient television innovations like MTV-in-stereo (call your cable operator!) and the VCR? Or perhaps this is just his acknowledgment that "The X Factor" is never going to be the 20-million-viewers ratings juggernaut he once dreamed of/bragged about? Maybe...
Check out the contest's YouTube page at http://www.youtube.com/yougenerationtv.
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