It’s open only 15 hours a week. There’s no sign. The tables are old ironing boards. Its only marketing tool is a blue wig. And the line to get in winds around the block. It’s Bakesale Betty’s, a hole-in-the-wall sandwich shop and one of Oakland’s most popular restaurants.
"I feel like if you looked up 'Mom and Pop Business' in the dictionary, there'd be a picture of us," says Alison Barakat, better known as Bakesale Betty. Along with Michael Camp, husband and father to their three kids, the 30-something Barakat has built Betty’s from farmers market weekend hobby to local institution.
She's easily spotted in the kitchen thanks to her bright blue wig. The wig, she says, is what helps transform her into Betty. "It was never intended to be a marketing tool," she says. It was just a way to spice things up when she went to the farmers markets back in the day. "The wig ended up being the best marketing tool I'll ever come up with in my whole life," she says. She estimates she's gone throughRead More »from Blue wig, big success: Meet Bakesale Betty