Who is the rightful heir to the “Duke legacy” — a major private university or the descendants of a movie star who want to put his name on bottles of whiskey?
Specifically, the heirs to Marion Robert Morrison, aka John Wayne, have filed suit against Duke University, seeking to claim a trademark to use the “Duke” namesake in liquor sales.
The Hollywood Reporter first reported on the lawsuit, noting that the university and the Wayne family have been in a number of disputes over the past decade contesting the use of the "Duke" moniker on everything from gaming machines to restaurant services.
For its part, Duke University argues that using the “Duke” nickname for different commercial purposes would only confuse the public. “Consistent with its policies and in order to prevent tarnishment of its brand, [Duke University] does not permit use of confusingly similar marks associated with unapproved goods or services, of uncertain quality and/or unregulated by [Duke University]," the universityRead More »from Duking it out: John Wayne’s family suing university over rights to ‘Duke’ name