The Sideshow
  • It's all in the share, and the buzz

    How Oliver Luckett's company shapes online image of President Obama, Ford Motor Co., celebrities

    Oliver Luckett inside his offices at theAudience (Yahoo News)

    In an era when just about everyone has a Facebook page, why did President Barack Obama, the Ford Motor Co. and Ian Somerhalder turn to the same person to manage their online voices?

    Oliver Luckett and his company, theAudience, are virtual producers, creating thousands of pieces of content per month: Facebook pages, videos, Twitter messages — just about anything with the potential to go viral.

    Luckett says old models of communication have lost influence; building original, shareable content is now the most valuable way to connect with people. And he argues that the same principles apply whether you’re campaigning for leader of the free world or selling cars.

    “I’m shocked that so much money is still spent on television," Luckett told Yahoo News during an interview at his offices in Los Angeles. “The online audience is your distribution now.”

    In February, Cadillac received much attention, and some ridicule, for its TV commercial extolling the values of American consumer culture. Last

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  • The photo taken by NASA's Mars Curiosity rover (NASA)

    Life on Mars? How about light on Mars? Actually, how about neither?

    NASA's Curiosity rover snapped an image of what appears to be a bright white light shining on the planet's horizon. The speculation surrounding the photo was covered by many outlets, including NBC News and the Houston Chronicle.

    So what is it? Is it a UFO?  It's a UFO, right? Come on, say it's a UFO, will ya?

    Well, no. Yahoo News asked NASA's Jet Propulsion Laboratory what was up. In an email, Justin Maki, an imaging scientist there and the lead for the Curiosity's engineering cameras, explained that the "bright spots" appear in images taken by the stereo camera's right-eye camera, but not the left.

    "In the two right-eye images, the spot is in different locations of the image frame and, in both cases, at the ground surface level in front of a crater rim on the horizon."

    "One possibility is that the light is the glint from a rock surface reflecting the sun. When these images were taken each day, the sun was in the same

    Read More »from NASA Curiosity rover captures image of 'white light' in distance
  • Search is on for good Samaritan who turned in 4-carat diamond ring at Newark Airport

    Organization is offering $500 flight voucher to mystery do-gooder

    Say you found a wallet with $40 and returned it to the owner. Nobody's going to nominate you for sainthood. Now imagine you stumbled upon a 4-carat diamond ring at the airport and turned it in to lost and found.

    You still won't be declared a saint (probably), but you could score a $500 voucher courtesy of the Global Gateway Alliance.

    Provided you come forward and prove it was you.

    On Feb. 14 (Valentine's Day!), Navneet Guleria was traveling through Newark International Airport. Before passing through security, she took off her ring, a 25th anniversary present from her husband.

    "Apparently I dropped it. I never noticed," Guleria recently told WPIX. "I just panicked. I was yelling at my husband, 'Oh go talk to someone — I need to get off the plane!'"

    The crew did not let her leave the aircraft, and they took off for London.

    Fortunately, a kind person turned it in to TSA agent Meredith Grillos, who took it to her supervisor. The ring was eventually returned to a grateful Guleria, but a

    Read More »from Search is on for good Samaritan who turned in 4-carat diamond ring at Newark Airport


(2,299 Stories)
  • NYSE stocks posting largest percentage decreases

    A look at the 10 biggest percentage decliners on New York Stock Exchange at the close of trading: Unisys Corp. fell 11.5 percent to $25.61. International Game Technology fell 10.3 percent to $12.62. Pzena ...

  • Paramedics called to Canada PM Harper's home on Sunday

    By Louise Egan OTTAWA (Reuters) - Paramedics were called to the residence of Canadian Prime Minister Stephen Harper on the weekend, police and municipal officials said on Wednesday, but circumstances of the emergency, which did not involve Harper or his family, were unclear. The Globe and Mail and other local media reported that an 18-year old girl was taken to the hospital for severe intoxication after a party at the residence, citing the Ottawa Paramedic Service. The Paramedic Service was not immediately available to confirm the reports and a spokeswoman for the City of Ottawa, which oversees the paramedics, said confidentiality prevented her from disclosing details. "We can confirm that Ottawa Paramedic Services responded to a call for service on Sussex Drive in the early morning of Sunday, April 20," the spokeswoman said, referring to the official residence.

  • Russia hints at armed 'response' if Ukraine interests attacked
    Russia hints at armed 'response' if Ukraine interests attacked

    Slavyansk (Ukraine) (AFP) - Russia said on Wednesday that it will strike back if its "legitimate interests" in Ukraine are attacked, raising the stakes in the Cold War-like duel with the United States over the former Soviet republic's future. Moscow is insisting that Kiev withdraw forces sent to eastern Ukraine on an "anti-terrorist" mission to dislodge pro-Russian rebels, who have occupied government buildings there. Russian Foreign Minister Sergei Lavrov told state-controlled RT television that if Russia or its interests are attacked, "we would certainly respond". "If our interests, our legitimate interests, the interests of Russians have been attacked directly, like they were in South Ossetia for example, I do not see any other way but to respond in accordance with international law," he said, referring to Russia's armoured invasion of Georgia in 2008.

  • Mystery of Bizarre Duck-Like Ocean Sound Solved
    Mystery of Bizarre Duck-Like Ocean Sound Solved

    A mysterious duck-like sound recorded in the ocean around Antarctica has baffled scientists for decades, but the source of the sound has finally been found, researchers say. "In the beginning, no one really knew what it was," said Denise Risch, a marine biologist at NOAA Northeast Fisheries Science Center in Woods Hole, Mass. Because the sound was so repetitive, scientists first thought it might be human-made, possibly coming from submarines. The noises also occur seasonally, and have been heard simultaneously in the Eastern Weddell Sea off Antarctica and Western Australia. In February 2013, during the Southern Hemisphere's summer, Risch's colleagues tagged two Antarctic minke whales (Balaenoptera bonaerensis) off of Western Antarctica with suction-cup tags.

  • Stunning Hubble Telescope View Reveals Deep View of Universe (Video, Image)
    Stunning Hubble Telescope View Reveals Deep View of Universe (Video, Image)

    A new photo from NASA's Hubble space telescope captures a variety of celestial objects both near and far, providing a glimpse of many different stages of cosmic history all at once. The Hubble image, released Thursday (April 17), is a 14-hour exposure that shows objects about 1 billion times fainter than the naked eye can make out, researchers said.

  • 230 girls abducted in Nigeria still missing
    230 girls abducted in Nigeria still missing

    CHIBOK, Nigeria (AP) — A week after Islamic extremists stormed a remote boarding school in northeast Nigeria, more than 200 girls and young women remain missing despite a "hot pursuit" by security forces and an independent search by desperate fathers who headed into a dangerous forest to find their daughters.

  • Michigan man among 1st in US to get 'bionic eye'
    Michigan man among 1st in US to get 'bionic eye'

    ANN ARBOR, Mich. (AP) — A degenerative eye disease slowly robbed Roger Pontz of his vision.

  • 8 Things You Forgot About the Cold War
    8 Things You Forgot About the Cold War

    Things Get Weird When the U.S. and Russia Are At Odds

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