Want to sell a lot of Girl Scout Cookies? Set up shop outside a pot dispensary.
Just about everyone loves Girl Scout Cookies. And one 13-year-old girl came up with an ingenious strategy to significantly boost her sales: setting up shop outside a San Francisco medical marijuana dispensary.
In a major surprise to no one, it was a huge hit, with Danielle Lei selling 117 boxes in just two hours.
Danielle’s mother Carol said she supervised the sale on Monday and that it was the second time she’s allowed her two daughters to sell their Girl Scout Cookies outside of a Green Cross establishment.
"You put it in terms that they may understand," Carol said in an interview with Mashable, who first reported the story. "I'm not condoning it, I'm not saying go out in the streets and take marijuana [...] It also adds a little bit of cool factor. I can be a cool parent for a little bit."
And for a little context on just how intertwined these two things are, one of the more popular and potent strains of medical marijuana is in fact called Girl Scout Cookies.
In fact, the website Leafly says that the Girl Scout Cookies strain was invented by San Francisco-based rapper Berner. So, in a manner of speaking, it’s all coming full circle.
Some chapters of the Girl Scouts have objected to the report but the Northern California branch that oversees Danielle’s area says they have no problem with her business strategy since it was conducted outside of a legal establishment.
"The mom decided this was a place she was comfortable with her daughter being at,” Dana Allen, director of marketing and communications for Girl Scouts of Northern California, told Mashable. "We're not telling people where they can and can't go if it's a legitimate business."
For it’s part, the Green Cross dispensary fully supported the move. And employees were not immune from the lure of Tagalongs and other popular cookies varieties, reportedly buying several boxes themselves.
They’ve also been making jokes about the story on their Facebook page, including a play on the “most interesting man alive” advertising campaign that reads, “I don’t always buy Girl Scout Cookies But when I do, I buy them from the genius outside the Green Cross pot dispensary.”
Of course, let’s not credit all of Danielle’s success to geographic luck. While she did experience a measurable uptick in sales outside the pot dispensary, she also managed to sell 80 boxes during a comparable two-hour period outside a local Safeway grocery store.
- Society & Culture
- Girl Scout Cookies