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    The Sideshow

    Improv group delights 99-cent store owner on Black Friday

    By Mike Krumboltz | The Sideshow – Tue, Nov 27, 2012

    Black Friday equals raucous crowds, massive sales and, in many cases, delighted retailers. Most of the time the store owners and managers are prepared for the madness. But not always.

    [Related: Black Friday sales online top $1 billion for first time]

    The proprietor of a 99-cent store in New York got the surprise of his life when he opened his store on Black Friday to find a line of dedicated customers camping out along the sidewalk. The group was part of Improv Everywhere, an organization dedicated to putting on lighthearted pranks involving hundreds of participants.

    [Related: Black Friday prank dupes Target shoppers]

    In this video, the store owner appears delighted at the influx of customers. "I really appreciate every single person who gives us their business," he said.

    [Related: Black Friday brings sales, injuries]

    Improv Everywhere even went so far as to ask a local actress to portray an NBC reporter and conduct interviews with store employees. As one passer-by remarked, "Only in New York."

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