The pizza perfume started as a joke on the Pizza Hut Facebook page but evolved into the real thing after enough people signed up as fans on the site.
Pizza Hut's director of marketing says the scent is designed to smell like freshly baked dough with "a little bit of spice" mixed in. We discovered it was hard to match the smell of freshly baked bread, but it smells somewhat close, Beverly D'Cruz told Business Insider.
"We've decided to reward our 100,000 fans by actually creating the Pizza Hut perfume! The first 100 people to direct message us will get a bottle of this limited-edition scent. Share this photo with a friend!"
Pizza Hut is no stranger to unusual creations under the umbrella of its franchise. For example, in April, Pizza Hut restaurants in the Middle East began offering a cheeseburger-crusted pizza to customers.
Sadly, if you're dying for a bottle of Pizza Hut perfume, the bad news is the limited-edition run has already been distributed. And to make matters worse, Pizza Hut says it currently has no plans to mass market the still untitled scent.
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