Craft & Commerce (Yelp)
The gastropub, Craft & Commerce, is located in San Diego's Little Italy district.
"I have never been in a place that tries so hard," one review declares. "The place is jammed with hipsters eating corn dogs."
"The food doesn't live up to the hype," another says. "Biscuits that taste like the ones from Red Lobster but half the size."
"FRIES—Too chewy and hard," reads another. "In my opinion, not ideal. If I came back, I'd substitute the fries for something else."
Craft & Commerce co-owner Arsalun Tafazoli told the San Diego Bugle, "We just thought that some of the reviews on Yelp were so melodramatic. The way these reviews are written, it's like people are appalled at something we've done. So we thought this was a funny way to respond."
The restaurant can afford to take the bad reviews lightly—it was recently named one of the 50 best bars in America by Food & Wine magazine.It's not the first time Yelp reviewers have been publicly mocked. Earlier this year, a Web series called "Real Actors Read Yelp Reviews" was launched on YouTube. In the first episode, Chris Kipiniak (of "The Good Wife" and "Law & Order" fame) gives a hilariously emotional take on a one-star Yelp review of a New Jersey diner.
"I ordered the broiled crab cakes, and they were really good," Kipiniak says in a dramatic interpretation of Dalia B.'s review. "And I called and asked if I could speak to the supervisor, and the girl that answered the phone wanted to know what it was in reference to. I told her it was regarding the food I ordered. And she said, 'What was wrong with it?' And I said, 'Nothing, I just wanted to let him or her know that it was good,' and then she was like, 'OK hold on.'"
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