The Mirror reports that Naked and Famous Denim is now selling a line of "scratch-n-sniff" men's jeans that can mask the odor of repeated wearings. As the company's website states: "Yes, these jeans actually smell like raspberry candy when scratched. The effect is created by coating the denim fabric with a special coating that contains mini microcapsules."
Naked and Famous Denim spokesman Bahzad Trinos tells the Mirror,"Hardcore denim lovers don't wash them for months to get an individual look. I wear them every day and, when they get too dirty or my girlfriend complains, I get them washed."
Still, how many guys are going to pick raspberry as their go-to scent? To that end, Naked and Famous says they will soon be offering the scented jeans in additional fragrances, including apple, banana, eucalyptus, grapefruit and mint.
Back in December, the Sideshow wrote about a Chinese company that is developing a line of self-cleaning t-shirts. It would seem we're only a piece or two of clothing away from a truly no hassle wardrobe.
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