The Sideshow

Sir Richard Branson ice cubes take off on Virgin

Eric Pfeiffer
The Sideshow

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The "Little Richard" Branson ice cube (Virgin.com)

If you've ever wanted to chill with one of the world's richest men, this may be your best chance. Virgin Airlines announced it is now offering "Little Richard" ice cubes resembling Virgin Group head Richard Branson on all Virgin Atlantic flights.

But even just toasting with Branson ice cubes won't come cheap; you'll have to fly as an "Upper Class" passenger to have access to the cubes that have been carved into a likeness of Branson's facial features.

"The new ice innovation means all passengers will be able to enjoy some chill out time with Mr. Branson at the new bar—the longest of any airline—which has been designed to provide additional space and comfort for those keen to socialise while flying," a statement on the company's website reads.

Virgin claims that the creation of the cubes required a team of four designers a "painstaking" six weeks to craft, using "laser scanning technology" to match the likeness of his face.

"While Richard would love to be able to sit and enjoy a drink with all of our passengers, his schedule means that it simply isn't possible. Now he is able to join our guests 'in spirit' on one of the Upper Class Cabin's first flights as they raise a toast to their trip and the exciting times ahead," Virgin Atlantic Chief Executive Steve Ridgway said in the statement.

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A flight attendant model holds the "Little Richard" ice cube (Virgin.com)

But if you're looking for a more heroic approach to your beverage cooling choices, you can opt for the Han Solo in Carbonite ice trays.

Or, you could liquidate the middleman entirely by picking up this product from Cool Shooters, which creates an actual shot glass mold entirely of ice.

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