• Michelle Obama's reception on Twitter Tuesday evening was roughly double that which Mitt Romney received on the last night of the Republican convention. It's yet further evidence that the microblogging platform skews decidedly liberal.

    The following graph shows the two convention nights side by side, with volume of tweets represented in 10-minute spans.


    Read More »from Michelle Obama dwarfs Mitt Romney’s reception on Twitter
  • We talk a lot here about how hashtags, phrases and ideas build momentum on Twitter. But we've neglected to cover the strategy of slipping a mention of your viral campaign into an appearance before a national audience.

    During his speech Tuesday night at the Democratic convention, "actorvist" Kal Penn plugged the hashtag #sexyface, which he also used in a tweet just before going on. If a viral campaign typically mimics the gradual spread of a real virus, this is the equivalent of a highly contagious person sneezing on the subway. Graph below:

    #sexyface

    Read More »from Kal Penn takes a shortcut to making #sexyface go viral
  • Twenty-five ways to tweet the convention

    Unlike domain names, hashtags on Twitter aren't owned by anyone, so it's common to see a trend originate with one group and then be co-opted by another. We saw this tug-of-war today over the hashtag #DNCin4Words, which attracted contributions from both supporters and detractors of President Barack Obama.

    Below are the top 25 most popular entries among 18,178 that the Signal was able to parse from the Twitter data feed, as determined by those that were either highly retweeted or so obvious that multiple people came up with them. As you see, there's a mix of negative or sarcastic slogans along with a handful of what appear to be genuinely positive ones.

    entry frequency
    where's mitt's tax returns? 302
    you didn't build that 273
    budget? what's a budget? 109
    feigning compassion, peddling hate 101
    we h8 others' greed 101
    mitt romney's tax returns 84
    obama is our man 69
    why work? vote democrat 68
    mene mene tekel upharsin 57
    independent blacks not welcome 56
    who made this mess? 54
    class gender race hustlers 53
    change that never happens 50
    hey look, a squirrel 49
    women are people too 49
    this seat is taken 46
    are you embarrassed yet? 45
    skin color, not character 45
    we exploit all minorities 43
    bank of america stadium 41
    my record doesn't matter 41
    we still blame bush 40
    empty promises empty chair 39
    obama 2012 romney 1040 36
    paul ryan scares us 35

    Read More »from Twenty-five ways to tweet the convention

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About The Signal

The Signal is the Yahoo! News predictions blog featuring real-time forecasts and sentiment on politics, economics, and more. MEET THE TEAM: David Pennock, David Rothschild

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