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Disney-owned channels to restrict junk food ads

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The kid-friendly company will soon launch programs to help fight childhood obesity

You've probably listened to your kids ask for snacks they've seen on TV ads. To prevent that kind of situation, Disney will start restricting junk food commercials on all Disney-owned channels during programming blocks aimed at kids under 12 years of age. This includes both live action and cartoon shows.

All food ads that will be aired at time slots for young kids will have to pass Disney's strict nutritional standards. Cereals, for instance, should have under 10 grams of sugar per serving. According to Margo Wootan from the Center for Science in the Public Interest, the ad restriction doesn't mean your kids will only see ads for fruits and veggies all the time — it will only target the worst of junk foods.

Disney also has other programs in place to help combat childhood obesity. The sodium content of all children's meals served at Disney's theme parks will be reduced by roughly 25%, and the company will also actively promote exercising and healthy eating. Finally, you'll soon start seeing Disney-licensed products in supermarkets that have met the company's criteria for sugar, calorie, sodium, and saturated fat content. These items will carry the Mickey Check logo, with a slogan that says "Good For You — Fun Too!"

[Image credit: shutterstock]


This article was written by Mariella Moon and originally appeared on Tecca

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