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HP’s CEO admits her company’s computers are design-poor “bricks”

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The first step to turning around HP's fortunes may be to admit past mistakes

Do you currently own an HP laptop? Sure, they get the job done, but they're utilitarian "bricks," made without much attention to design and form. But that term didn't come from us here at Tecca, it came from Hewlett Packard CEO Meg Whitman in a recent interview she had with The Wall Street Journal.

In an unusual moment of frank talk, Whitman conceded that computer maker Apple was far ahead of HP in terms of giving consumers what they want. They "taught us design really matters," Whitman said. That focus on design has led, in part, to Apple growing to become the largest publicly held company in the world. Hewlett Packard, meanwhile, laid off 27,000 employees earlier this year in a major cost-cutting effort.

Is HP finally turning the corner? That's yet to be seen, but the company is certainly getting much more design conscious with its most recent efforts. Notably, the new HP SpectreONE computer the company is releasing in November is virtually indistinguishable from an Apple computer. We'll have to wait to see if imitation is indeed a route to success.

[Image credit: Armado]
[via BGR]

This article was written by Fox Van Allen and originally appeared on Tecca

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