Here at Tecca, we've seen some of the quirkiest vending machines imaginable. There's that vending machine for those who want an insta-wedding ceremony, Pepsi's interactive one, and that hand-cranked machine in Japan. Now, we've also found the antithesis to Coca-Cola's hug-machine: A vending machine that you need to tackle as hard as you can before it drops your can of beer.
The "Rugbeer" was created to market Argentine beer Cerveza Salta. A light-up display gauges your strength: Tackle it weakly and only the red lights at the bottom marked with a rooster will light up. You can only get your can if you slam it strong enough to activate the green lights on top marked with an ox — perfect for those times when you feel angry enough to flip tables... or apparently, vending machines.
Check out the video above to see a Rugbeer in action, because you unfortunately won't get to see — or tackle — one in person in the U.S.
This article was written by Mariella Moon and originally appeared on Tecca
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