Watch Apple’s new iPhone 4S Siri ad

The new Siri virtual assistant is without a doubt the highlight of Apple's new iPhone 4S, so we knew it wouldn't be long before we saw some TV spots showcasing its chatty ways. And just like clockwork, the company is now rolling out its first ad that lets everyone know what the familiar-looking smartphone is now capable of.

The brief 30-second ad shows new iPhone 4S owners of all ages putting Siri to good use — asking for everything from directions and weather reports to tips on formal wear. It's a great way to show the scope of information that Siri can provide, and will undoubtedly lead to some interested prospective owners. Not to mention make everyone with a iPhone 4 pine for an upgrade.

Curiously, the ad only shows Siri responding to one of the inquiries, possibly because the virtual assistant's rather robotic tone might turn off otherwise excited consumers. Check out the full ad above and let us know what you think in the comments!

This article originally appeared on Tecca

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