Nearly 30 years before we had Martin Scorsese asking his iPhone for directions across New York City, Apple was working on a TV commercial for the original Macintosh that featured its creators lauding their invention with such hyperbole that the late Steve Jobs would have yelled "cut!" Uploaded to YouTube by Andy Hertzfeld, one of the architects of the Mac OS, this rare footage provides a glimpse of the decidedly anti-corporate mindset prevalent at Apple in the 1980s.
Intended to be turned into a series of ads, the footage contains several quick interviews with Burrell Smith, Andy Hertzfeld, George Crow, Bill Atkinson, and Mike Murray, the "Wizards" behind the Macintosh. Burrell calls the computer "a big extension of who we think we are and where we think we're going" while Hertzfeld explains the importance of making something that's "affordable to individuals rather than corporations."
Perhaps the most familiar sentiment in the ad comes from Apple Fellow Bill Atkinson, who says that the Macintosh is something that has to be shown rather than described. "If I can get you to sit down in front of it and play with it, you won't let go of it," he says, sounding almost like his boss Steve Jobs would decades later when introducing new products like the iPhone on stage in front of a global audience of millions of people.
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- Andy Hertzfeld
- Burrell Smith
- Bill Atkinson