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    • Is this Fake Chicken the New Chicken?

      By Bill Weir, Andrew Lampard, David Miller, David Kovenetsky | This Could Be Big – Fri, May 17, 2013

      Fake meat isn’t a new thing, but good fake meat that is almost indistinguishable from real meat could be very big in cleaning up your diet and helping the planet.

      Beyond Meat, a Manhattan Beach, Calif.-based food company that specializes in making “chicken” from plant-based protein, claims it is 80 percent of the way toward making real-tasting fake chicken. And you can find out for yourself as their products are now in Whole Foods markets and the Tropical Smoothie restaurants in New York City, where you can substitute its fake chicken for real chicken in burritos.

      “What we offer the market is the cleanest form of protein that money can buy,” says Ethan Brown, Beyond Meat’s founder and CEO. “You don’t have any concerns about antibiotics, avian flu, mad cow disease. You have no hormones or steroid use.”

      Brown noted that meat consumption has been linked to cancer and heart disease, and that it takes a toll on the environment, too.

      “If you look at climate, 51 percent of greenhouse gas

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    • Glowing Plants: Street Lights of the Future?

      By Bill Weir, Andrew Lampard, David Miller, David Kovenetsky | This Could Be Big – Fri, May 10, 2013

      Imagine you’re walking down a well-lighted street at night. Now imagine that there aren’t any street lamps alongside you. Instead, glowing trees illuminate your path.

      Crazy as that may sound, a team of three scientists in San Francisco are working on making glowing plants a reality through synthetic biology. By taking some genes from luminescent marine bacteria and engineering the bacteria’s DNA so that it’s compatible with a plant’s, the team believes it is possible to eventually make plants and trees of all sizes glow without using electricity.

      “The plant that we’re working on to make glow is called Arabidopsis,” explained Antony Evans, the team’s project manager. “It’s got the shortest genomes in the plant world. And it has a reasonably slow life span, so you can do experiments quickly.”

      Evans and his two colleagues, synthetic biologist Omri Amirav-Drory and scientist Kyle Taylor, haven’t made their plant glow just yet in their DIY lab, but they say they are close. Still, the team

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    • Lucid Dream Mask Turns Bedtime into ‘Inception’

      By Bill Weir, Andrew Lampard, David Miller, Brian Fudge | This Could Be Big – Fri, May 3, 2013

      Hollywood has glamorized the notion of lucid dreaming with films like "Inception" and "Waking Life." But what if “waking up” inside your dream was as easy as putting on a sleep mask? You could hurdle any impossible obstacle, like flying without a jet or swimming to the bottom of the ocean, from your bed.

      Brooklyn-based Bitbanger Labs, run by two childhood friends, has dreamt up such a mask: It’s called Remee and it promises to put wannabe lucid dreamers behind their dreams’ steering wheel.

      “The first time anyone lucid dreams, they wake up the next morning and are just blown away,” said Duncan McCloud Frazier, one half of the Bitbanger Labs’ duo. “Becoming lucid gives you the tools to all of the sudden create in that world that is so high fidelity and you can do whatever you want.”

      Frazier and his Bitbanger partner, Steve McGuigan, said the key to lucid dreaming is to recognize a recurring sign that alerts you to the fact that you’re dreaming. In the movie "Inception," this recurring

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