Admit it: you’ve wondered what real-life Mario Kart would be like.
OK, I’ll stop projecting. Personally, I take my Mario Kart very seriously and have several lifelong rivalries with friends to prove it. I just wish they all had been with me at SXSW in Austin, TX, this year so that we could have settled the score once and for all with the real-life version.
That’s right, real-life Mario Kart.
And no, this wasn’t just go-karting with Nintendo branding plastered all over the karts. I’m talking Mario Kart essentials in real-life: speed bursts, turtle shells (of sorts) and four-player split screens.
In order to cross-promote Nintendo’s new Mario Kart 8 with a new Pennzoil motor oil, the two companies joined forces to create the most accurate version of the beloved racing game on a real-life track (that wouldn’t result in an injury lawsuit).
Here’s how it worked: each kart was outfitted with an RFID tag reader that registered RFID tags on the track. These tags were item icons: speed bursts,Read More »from Real-Life Mario Karting!