This Could Be Big

Experts Weigh in On Beer Flavored Jelly Beans

This Could Be Big

Americans like their beer, so it’s no surprise that food makers have been trying to infuse the flavor of beer into a variety of foods for years. We have beer flavored ice cream, beer can chicken and even beer-battered shrimp.

And now, Jelly Belly, the risk-taking creator of such jelly bean flavors as Buttered Popcorn, Tabasco and Moldy Cheese are taking a spin at infusing the flavor of beer into a jelly bean. They call their creation “Draft Beer.”

This new bean is flavored to taste like a crisp refreshing beer right out of the tap. Jelly Belly spent three years tinkering with the recipe until they created a flavor they thought matched the taste of draft beer.

Our question: can you realistically create a sweet treat that resembles the bitter and hoppy flavors of beer?

To find out, we took Draft Beer jelly beans to bars in New York City and had bartenders, professionals who spend their working day around beer, taste test them. Watch the video above to see if Jelly Belly got it right.

View Comments (836)