The National Republican Senatorial Committee plans to use the special Senate election in Massachusetts later this month as a testing ground for a new Get-Out-The-Vote app on Facebook that will make it easier for supporters to target friends who live in the state and encourage them to go to the polls.
The race pits Republican candidate Gabriel Gomez against Democratic Rep. Ed Markey on June 25 to fill the seat vacated by Democrat John Kerry, who left the Senate earlier this year to become secretary of state.
Here's how it works: Facebook users who connect with the app will see a screen showing an auto-generated list of their friends from Massachusetts, with text that asks these friends to support Gomez in the special election. They will also be able to send personal messages.
Users will then be given the choice to share this image and Web page on their friends' walls or through private messages.
One of the biggest challenges for parties in special elections is to remind—andRead More »from GOP gets social in Mass. Senate race with campaign Facebook app