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    In first ad, Perry casts himself as the GOP’s new action film hero

    Perry ad (Screenshot via YouTube)Tim Pawlenty may be out of the Republican presidential primary, but his legacy of campaign ads that look as though they could have been produced by action film godfather Jerry Bruckheimer lives on through Rick Perry.

    The Texas governor is out with his first ad of the campaign today—a nearly two-minute spot created by Lucas Baiano, the 22-year-old videographer who had previously produced Pawlenty's testosterone-infused ads.

    Pawlenty's ads sought to cast him as a charismatic action film hero rather than what he actually was: a fairly laid back campaigner. Baiano's cinematic approach actually seems better suited to Perry, who has already proven to be a larger presence on the campaign trail than the ex-Minnesota governor had been.

    Perry's video is suitably dramatic: shots of empty subway cars, shuttered factories and other shots evoking a sour economic scene, cast against a grim rainy sky. Lightning crackles, and a tornado siren wails, as the images of a country in crisis flash against echoing audio of President Obama insisting the economy is turning around.

    As a dramatic score kicks in, messages flash on the screen against snippets of cable news chatterers discussing Obama's economic record: "Zero jobs. Zero confidence. Zero 'hope.' Zero change."

    "President Zero," a narrator intones.

    Suddenly, the skies clear, and a sun rises, against shots of the Statue of Liberty and downtown Los Angeles.  According to the ad, a hero has arrived to save the day, and it's Perry.

    "A great country requires a better direction," the governor says, and his words summon a very different stable of far more hopeful images, including an American flag waving in slow motion. "A renewed nation deserves a new president."

    You can watch the spot here:

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