Mitt Romney is using President Barack Obama's "the private sector is doing fine" comment against him in a new television ad, which suggests the president is out of touch with the nation's economic struggles.
Cast against footage of people on unemployment lines and homes slapped with foreclosure signs, the ad features gloomy messages about record job loss and struggles of the country's middle class.
The ad then segues to "the president's response" and plays footage of Obama's now-infamous June 8 White House news conference in which he suggested the private sector is "doing fine."
Obama later clarified his remark, telling reporters the "economy is not doing fine," but the footage of the initial comment airs twice in a row in Romney's ad, apparently for dramatic effect. And at the video's conclusion, the audio repeats the "doing fine" phrase twice in a row.
"How can the president fix our economy," a message on the screen reads, "if he doesn't understand it's broken?"