The Ticket

Romney most identified as Mormon, Perry as a Texan in study of one-word candidate reactions

The Ticket

What's the first word that comes to mind when you think of Mitt Romney?

"Mormon" was the answer that respondents most frequently offered in a new study conducted by the Pew Research Center for the Washington Post seeking to elicit a one-word characterization of the former Massachusetts governor.

Pew garnered similar one-word voter reactions to leading Republican presidential candidates Romney, Herman Cain, and Rick Perry.

In a branding victory worthy of his private-sector background, Cain, the former CEO of Godfather's Pizza, was most often connected with his 9-9-9 tax plan. And voters most frequently identified Texas Gov. Rick Perry with his home state.

The Pew survey also disclosed that many Americans were unable to supply one-word answers--possibly signaling a lack of knowledge or interest in the field.

And in bad news for the Perry campaign--which has suffered more than its share lately--the Texas governor elicited more negative responses than positive ones. The words "no," "idiot," "dislike," "crook," "Bush," "ass" and "scary" all made appearances on Perry's list.

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