"Mormon" was the answer that respondents most frequently offered in a new study conducted by the Pew Research Center for the Washington Post seeking to elicit a one-word characterization of the former Massachusetts governor.
Pew garnered similar one-word voter reactions to leading Republican presidential candidates Romney, Herman Cain, and Rick Perry.
In a branding victory worthy of his private-sector background, Cain, the former CEO of Godfather's Pizza, was most often connected with his 9-9-9 tax plan. And voters most frequently identified Texas Gov. Rick Perry with his home state.
The Pew survey also disclosed that many Americans were unable to supply one-word answers--possibly signaling a lack of knowledge or interest in the field.
And in bad news for the Perry campaign--which has suffered more than its share lately--the Texas governor elicited more negative responses than positive ones. The words "no," "idiot," "dislike," "crook," "Bush," "ass" and "scary" all made appearances on Perry's list.
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