Man gets new hat, buys billboard to tell the world

One man in Minneapolis has a new hat, and he’s trying desperately to make sure you know about it.

Curt Oren, a quirky 23-year-old musician, has always used humor to express his fashion — including the time he got his face printed on a T-shirt. But once he bought a new hat that read “Curt’s New Hat,” he knew he had to up his game and let the world know. He started by changing his name on Facebook to New Hat. Up next, he had to pimp his ride with a “New Hat” license plate.

And as if that wasn’t enough dedication to spreading the new hat awareness, Curt purchased a billboard that reads, “Do you know about Curt’s new hat?

It’s possible that his hat tricks are not all fun and games, though. Curt’s friends set up a donation site that’s listed on the billboard. According to the site, “A vast majority of the donations will go to fund the Curt Oren Memorial Institute for Comedic Safety, a division of Public Space One, an Iowa City non-profit arts organization. The remainder of the donations will go towards Curt’s rehabilitation and prevention of future relapses.”

This might be one joke that has been taken a bit too far.