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"Jersey Shore" star Mike "The Situation" Sorrentino may become one of the first celebrities who is paid not to endorse a brand. In a statement, clothing manufacturer Abercrombie & Fitch asked the Situation to stop wearing its shirts on-air.
"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response."
Despite those strong words, Abercrombie & Fitch wasn't always so anti-Sitch. In 2010 after the first season of "Jersey Shore," the company profited from the show. It sold show-inspired shirts (one of the most popular ones read "the Fitchuation"). We tried to reach A&F on Wednesday morning to see why it had a change of heart, but it wasn't available for comment. What do you think of A&F's love-hate relationship with "The Situation"? Tell me on Facebook/AdrianaDiazNews and Twitter @AdrianaTweeting!
Some pharmaceutical companies are shutting down their Facebook pages. This comes after Facebook reversed a policy that allowed drug companies to disable public comments on their Facebook walls. With the exception of pages pertaining to specific prescription drugs, pages focused on pharma companies and diseases must allow users to comment. A Facebook spokesman said the change was made to "encourage an authentic dialogue." Although companies can delete specific comments once they're posted, a number of drugmakers, like Johnson & Johnson, Bayer, and AstraZeneca, have still decided to delete many of their Facebook pages. Companies are reportedly concerned that comments might focus on the negative side effects of their products or promote inappropriate usage, which could raise flags to federal regulators.
Have you heard enough about Kim Kardashian and Charlie Sheen? A New York City man has, too, and is taking matters into his own hands. Matt Richardson created the "Enough Already" device, which mutes the TV when certain forbidden keywords come up (like "Kardashian" or "Sheen," for example). It uses a mechanism called an Arduino circuit board to monitor the closed captioning of programs. If it comes across a forbidden word, the device will trigger at least 30 seconds of silence. Watch Richardson explain his device in this YouTube video. People love the concept on social media. One person tweeted, "whoever figured this out is my new hero."
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