Fans of indie rock outfit OK Go have grown accustomed to innovative music videos that differ visually from anything else online. The Chicago quartet does not stray from that trademark trait in its new piece for the song "The Writing's on the Wall."
OK Go's latest music video premiered via Rolling Stone and was published to YouTube on Tuesday. The magazine reports that it was filmed over a three-week period in Brooklyn, needing 50 takes before it was finished.
For four minutes and 17 seconds, the quartet moves through a set using a number of illusions. Boxes that look small and two-dimensional suddenly seem larger and shape into multiple dimensions; one band member appears to be riding a bike upside down on a ceiling; mirrors are used for people to enter and exit the camera view throughout the video.
"It was important to me that we didn't add a layer of meaning that's not already there," lead singer Damian Kulash, who co-directed the video, explained to Rolling Stone. "We wanted to beRead More »from OK Go Releases New Music Video That Might Blow Your Mind