Grammy-nominated singer-songwriter Ed Sheeran received radio airplay for a song in which he proclaims that he will build his love interest a house made out of Lego pieces. It served more as a metaphor; still, the U.K. artist is known to be quite the Lego aficionado.
Now two innovators have built something almost as improbable as a Lego house: a car comprised of half a million Lego pieces.
The project is the brainchild of Australian entrepreneur Steve Sammartino and Romanian technology guru Raul Oaida. They met on the Internet and then used a single tweet to crowd source the funds needed. In the prospectus, Sammartino does not promise any revenue windfall from the car. He doesn't even state what the final project will yield. Instead, he assures that "all those involved will benefit from the personal branding via having their names against it."
Sammartino convinced 40 Australians to back the venture at $500 each. It was dubbed "Super Awesome Micro Project," and it became a reality.
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