Usually, the only reasons a bank makes me cry are the outrageously high fees, but this video from TD Bank has given me the feels.
In it, TD Bank set up an ATM, or in this case, an "automated thanking machine," at various locations across Canada.
To express gratitude to its clientele, the company simultaneously gave out money and gifts that clearly required some thought and planning. Gifts included throwing out the first pitch at a Blue Jays game to player Jose Bautista, setting up registered education savings plans (RESP) for one woman's kids (smart product/service integration) and also sending them to Disneyland (because kids aren't going to appreciate an RESP yet), and the simple, effective surprise of a beautiful bouquet of roses. The segments that really got me are the ones of the mother whose cancer-stricken daughter is in Trinidad. Watch and weep.
This sentimental video is being compared to another one that came out from WestJet, another Canadian company, last Christmas. TheRead More »from TD Bank's 'Automated Thanking Machine' Surprises Customers With Gifts