Trending Now is on location at the Interactive portion of SXSW in Austin, Texas. There is so much to see, and so many people and cats to meet. Yes, I said cats—but maybe there really is just the one. Grumpy Cat is in the house, and the line wraps around the block. People from all over the world have come not just to interact with eachother and network their tushies off, but to meet a cat that has taken the Web by storm. Grumpy isn't the only furry feline capturing the attention of the masses.

It seems as if you can barely surf the Net these days without coming across a cute cat video or picture. The feline persuasion seems to be in a league of its own when it comes to the level of intrigue. Whether it's Henri the cat, Boots and Cats or even Island Kitty, to name a few, everyone seems to have a favorite.

Somehow, over the last couple of years, cute cats, silly cats, musical cats, fashionable cats and even Grumpy Cat herself, have virtually taken over the world

So where does this

Who out there wouldn't love free money, free groceries, a free apartment for a year in one of the coolest cities in the country and relocation expenses all paid by someone else? Five founders of emerging Internet companies competed in Capital Factory's "Move Your Startup to Austin for Free at SXSW." Capital Factory is an Austin-based company that helps tech startups become entrepreneurs.

So, who won?

Drumroll please...the winner is Meritful, an Ann Arbor, Michigan based company that connects students with potential future employers. Meritful defines itself as "a professional development platform for students and companies," and implores its users to "stand out," and develop a professional network of mentors before they even graduate.

Meritful practices what it preaches by helping equip students with the tools to get noticed by potential employers by providing ways for students to showcase their problem-solving skills, receive feedback and make connections with company decision makers.

If you read this blog or watch "Trending Now" on a regular basis, you may be better acquainted with Reddit than most of the general public. We often site Reddit as the original source for where our story ideas come from. Even though some would argue that Reddit has and continues to change the way we share news, some people are still not quite sure what it is or how it works.

In the most basic terms, Reddit is a social news and entertainment cite where registered users contribute with links and comments. These users have the ability to vote a story up or down. Stories that get up-voted, are deemed hotter or more important and move up toward the top of the ever-changing list of stories; while those that are voted down, fall in the ranks.

Reddit, known as "the front page of the Internet," was launched in 2005 by co-founders Steven Huffman and Alexis Ohanian.

We had the opportunity to talk one on one with Ohanian. Not only is Ohanian one of the most charming young innovators I've ever met,