Dove has generated a lot of media attention over the years with its "Real Beauty" campaign highlighting the natural beauty of everyday women instead of focusing on superskinny, airbrushed models. After all, such models are not a realistic expression of what the majority of women in America look like.
Dove's newest ad, "Dove Real Beauty Sketches," released Monday, follows suit, showcasing real women and their perception of themselves. This latest ad features San Jose, California Police Department sketch artist Gil Zamora. Zamora, an FBI-trained forensic sketch artist, has each woman sit down on the opposite side of a curtain from him. He is unable to see what she looks like, and she is unable to see him, too. Zamora asks each woman to describe the physical appearance of her face, hair, and prominent features to him in detail, as he sketches away.
Then Zamora has strangers, who have only met the women briefly, describe the details of the woman they encountered. At the end of the video,Read More »from Women Are Own Worst Critics in Revealing Dove “Real Beauty” Ad